In an unexpected move, fast food giant McDonald’s has recently collaborated with indie anime studio Studio Colorido to produce a short 78-second anime video,”Mirai no Watashi“. The short video was posted by McDonald’s Japanese YouTube channel on 16 March 2016.
This short is actually part of McDonald’s new “Crew ni Narō. Campaign” (クルーになろう。キャンペーン) to recruit new part-timers for the American fast-food chain in Japan. In this anime short, our protagonist, a new crew member named “Sumire”, must earn the loyalty and respect of her superiors through hard work and dedication throughout her part time career at McDonald’s.
McDonald’s announced that this campaign is part of their business expansion plan by seeking to enhance the usage of talents and human resources that are able to enliven their outlets. Concurrently, with the crew’s communication as the target, the fast food chain also implemented a get-together program named “Crew PAM“, with the affection developed through those means being consequently named “McLove“, which allows staff members to believe that a successful career and love relationship is possible when working in McDonald’s.
For those interested in the studio involved, Studio Colorido is an indie anime studio previously established in 2011, and has been involved in the works of some popular anime series such as Attack on Titan: Junior High, Gate: Jieitai Kano Chi nite, Kaku Tatakaeri and Chain Chronicle OAV, along with animating commercials for food manufacturer Marukome‘s instant miso soup and the mobile game Puzzles and Dragons.
The characters in the short are voiced by numerous members of popular idol group AKB48. As there are different versions for each region of Japan, AKB48 Team 8 members will be voice acting Sumire in each version of the short. For the main spot posted by Mcdonald’s on 16 March 2016, Wednesday, it was voiced by AKB48 idol group member Yui Yokoyama and AKB48 Team 8 member Rin Okabe.
So far, excluding the main spot, 3 other versions have been released: the Kansai version for Osaka, Kyoto and nearby areas, voiced by Yokoyama and Nanami Yamada, the Tohoku version, voiced by Yokoyama and Nanami Satō, and the Shikoku version, voiced by Yokoyama and Yurina Gyōten. Other versions for the Hokkaido, Chūbu/Hokuriku, Chugoku, and Kyushu regions will be released on 4 April 2016.
While this is just a short video campaign to attract new part-timers, we hope that someday it can actually become an anime series depicting a new part-time staff’s journey at one of the world’s largest fast food chains!